Dilbert creator on Twit's (and his) persuasion techniques

He makes clear that facts and reason alone don't do shit for most people. He examines how the Twit and he use certain techniques that people remember and reinforce.  It's a similar argument I make for how I do my blog and FB posts. I used emotionally charged words (like fascist and genocide) and name-calling (Twitler and his Twitiots) that get remembered and propagated. I do also manage to sneak facts in the mix too, but they are not the focus.