Nike stock at all time high after Kaepernick ad

According to this report.

"On Friday morning, shares of Nike reached an all-time high. The stock was up nearly 2 percent since before the company launched a campaign with controversial NFL player Colin Kaepernick.
Nike stock has increased 33 percent in 2018, according to CBS News. Online sales of Nike products were up 31 percent from Sept. 2-4. That's almost double the same time period one year ago."