Cambridge Analytica whistleblower: They preyed on racism

And tried to suppress the black vote. Wylie said to the Senate Judiciary Committee:

"Cambridge Analytica sought to identify mental vulnerabilities in voters and worked to exploit them by targeting information designed to activate some of the worst characteristics in people, such as neuroticism, paranoia and racial biases. To be clear, the work of Cambridge Analytica is not equivalent to traditional marketing. Cambridge Analytica specialized in disinformation, spreading rumors, kompromat and propaganda."