Packman explores in the video below, including Peterson in the category. Why do some fall for them? In their mind people are starved for the truth given the evil liberal media and their politically correct infringement of free speech. However the reality is more like the inability of these folks to discern genuine intellectual validity from pulp fiction that scapegoats straw arguments. It also helps when these gurus dumb down big ideas so that us common fold can understand them, since we're apparently averse to intellectually elitist jargon. There's also an element of apparent authority about the gurus that those so inclined fall prey to.
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