The strategy of false equivalency

Continuing from this post, here is a good article on how the powerful create ignorance to sell a product, including political candidates and ideas. It is used to counter scientific fact, like climate change. The tobacco companies used it to create doubt about the science that confirmed the link of smoking to cancer. The strategy is based on the narrative that there are two equally valid sides to every story, when in fact their side of the narrative is not in any way equal based on scientific evidence. Mainstream media has bought into this narrative, hence we get them presenting views from the overwhelming scientific evidence paired with climate deniers as being two equal sides to the story. It's been an intentional strategy of misleading the public for decades and in full display with Fox News' so-called "fair and balanced" spin, and especially via Trump surrogates.