Speaking of framing

I now know of two organizations working on this, FrameWorks Institute and FrameLab. Their blurbs:

"An independent nonprofit organization founded in 1999, FrameWorks has become known for its development of Strategic Frame Analysis ™, which roots communications practice in the cognitive and social sciences. FrameWorks designs, conducts, and publishes multi-method, multi-disciplinary communications research to empirically identify the most effective ways of reframing social and scientific topics. The Institute also offers strategic guidance and a variety of professional learning opportunities for advocates, scientists, policymakers, and nonprofit leaders. Through this applied communications research and knowledge translation process, FrameWorks prepares nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues."

"What is Framing? When you change the conversation, you change the world. Words have meanings, and those meanings reside in structures of ideas called frames. Framing is about far more than words and slogans. Framing is about central modes of thought. Framing gets to the heart of the most important values you’re trying to communicate. It’s about understanding your issue at the deepest level and making sure your communications reflect your values. The brain and cognitive sciences tell us that as much as 98% of thought is unconscious. FrameLab’s research, rooted in cognitive science and linguistics, will maximize the power of your communications."