When facts are not enough

By climate scientist Katharine Hayhoe.

"When it comes to climate change, science-y sounding objections are a mere smokescreen to hide the real reasons, which have much more to do with identity and ideology than data and facts. [...] It's where each person falls on the political spectrum. That's why the approach of bombarding the unconvinced with more data doesn't work—people see it as an attack on their identity and an attempt to change their way of life."

Therein she offers a few clues on how to connect with climate change deniers.