If it was truthful and authentic I might call it framing. But it is how the Repugnantans lie and manipulate their base, so it doesn't deserve that dignified description. This article provides the details of these 5 techniques; just the list follows.
1. They keep their talking points incredibly simple.
2. They cherry pick outliers to fear-monger against overwhelming truth.
3. (Fake) Religion.
4. Fear is much easier to sell than hope.
5. They know how to stay on the offensive (by being offensive).
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