Effective framing

Continuing the last few posts, I'm also reminded of this excellent Lakoff blog post on framing. He not only analyzes how Tramp uses it effectively but how we can too and it's not nice. He recommends we call him accurate names like loser, corrupt, illegitimate, betrayer, as these emotionally hit home more effectively than using facts to refute him. In that sense it's more feminine but not in a nice way.