How to correct a lie using framing

Article by Psychology Today on Lakoff's framing. Don't repeat the lie up front, which reinforces it. Start with a factually true statement. Then show how it refutes the lie. Then repeat the truth again at the end. It's called a "truth sandwich," which has the shit sandwich in the middle. 

"This strategy might be a successful antidote to the illusory truth effect. Studies suggest that we remember beginnings and endings far better than middles, so calling out a lie – but making sure we put the lie in the middle, where we will least remember it – may help us ensure that the things that feel truthful to us actually are. Instead of directly repeating a false claim, consider this framing instead: The facts are X, but some have falsely claimed Y. Let’s focus on X.''