The power of framing

Good brief introduction to the topic. But the article unconsciously maintains certain myths about the very notion of rationality. They note that the research says we often behave irrationally, and that metaphor, narrative and emotion overtake our rationality. No, metaphor, narrative and emotion are the very basis of rationality. This erroneous assumption is that rationality is something separate from and over those 'lower,' animalistic functions, that it resides in some abstract realm far from embodiment. Lakoff makes clear that such a notion is false, and that real reason is the integration of our bodily, emotional and abstracting functions.

False reason is what liberals are prone to, and hence why they lose elections so badly. Part of their assumption is that if we just present facts to people they will 'reason' to the correct conclusions. But that's not how reason works because it's based on false premises. They are so enthralled by the myth of Enlightenment reasoning based on an unreasonable dualism, the very kind of dualism they claim to denounce in religion but unconsciously enact in this religious notion of reason.