By Naomi Klein. Dump's brand is being super successful and rich so we value what he has to say. To break that brand it is necessary to paint the reality behind that false image. Step One: fire the boss. Make him seem like a puppet, whether it's Bannon, Pence and especially Putin. Step Two: Hit Dump's wealth by boycotting his products. Step Three: Devalue the Dump brand name. Some are already removing the Dump name from their hotels etc. due to protests. Step Four: Be a nuisance. One example is mass reserving his hotel room and then cancelling at the last minute. Also tie up his businesses phone lines so that real customers can't get through.
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