Saturday, December 1, 2018

Lakoff: Truth sandwich

Lakoff talks about how to frame the truth when Dump lies.

"A Truth Sandwich starts with the truth. Always frame the truth first, because framing first establishes an advantage. When you put the lie first, the lie wins. Start with the truth. Next, indicate the lie and the fact that the president is lying. It's important for people to know the president is lying. If people can be informed of this fact without emphasizing or amplifying the exact language of the lie, even better. Then return immediately to the truth. The truth must always be repeated more than the lie."

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