From capitalism to the collaborate commons

Recall this:

"Dawlabani (2018) still sees Whole Foods’ original intent as integral, but when its bottom line of profits fell the investors decided to change its business model, especially after Amazon bought it. 'This real Orange threat forced Mackey to start thinking differently.' Hence Mackey’s 'long-term prospects of continuing a culture of Conscious Capitalism at Amazon are highly unlikely.' As I noted above, the dynamics inherent to capitalism tolerated his conscious approach only as long as he made them money. When competition drove down its profits and share price the forces of capitalism drove out the conscious aspect in favor of its own inherent values. As expected, Mackey lost the bargain with the devil capitalism, as any such bargain inevitably will as long as it remains wed to it" (89-90).