In
the Introduction someone asks if their relative's local store is
capitalism. Mander responds that sort of thing is not the capitalism he
is criticizing. The former is more about local products and community
welfare. Global capitalism is about generating wealth for wealth's sake
in a never ending process of unlimited growth. And in the process buying
off government to reduce or eliminate environmental laws and fair labor
regulation, as well as externalize on to the commons its costs.
Chapter
1 discusses economic succession. That is, economic systems arise and
flourish in certain specific circumstances, as well as flounder and die
when those circumstances change, necessitating replacement by other,
more appropriate systems. Capitalism requires abundant cheap natural
resources and labor and we are fast running out of the former, while
certainly creating more of the latter. Climate change, peak oil,
resource depletion and population explosion make a continuous growth
cycle unsustainable. The correlative worldview of ever increasing
commodity accumulation via wealth expansion as a measure of happiness
must also change.
Mander
sees a major obstacle to this shift being everyone, conservative and
liberal alike, buy into the notion of ever-increasing economic growth.
This notion presupposes an economy divorced from natural resources, as
if it existed in some completely abstract realm devoid of material
grounding. As I've long criticized, this is part of the egoic-rational
developmental level that Lakoff criticizes, a notion of either an ideal
Platonic realm and/or an Aristotelian notion of abstract categories that
are themselves created devoid of empirical bases. So we need an
embodied economics to deal with the limitations created by this abstract
Enlightenment version of reason. Bryant's onticology and
onto-cartography is also relevant here, since it deals with the material
grounding of our ideologies. As is Rifkin's third industrial
revolution, creating material alternatives.
Mander admits that this book is not about reforming global capitalism. He further admits it is beyond repair, that it is obsolete and must be replaced. The very nature of the system inevitably leads to boom and bust cycles, even when a new product or service legitimately starts to flourish. The root is the need to then over invest in said product or service to the point of overvaluation beyond its carrying capacity, with the resultant crash. And all based on the above worldview requiring constant growth divorced from reality. The system is also intrinsically amoral, inequitable, prone to war, and undermines democracy. Capitalism may have been appropriate early on when it was in a more local or regional agricultural society, but its global expansionism is rife with dysfunctions that are beyond repair in today's world.
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