Sunday, January 6, 2013

Framing: What is it good for?

Continuing this post, our reading of Incognito let to a discussion of just what we are conscious. And how we might tap into what we are not aware from our zombie programs, at least just a bit, and what implications that might have, and how we might use such access, limited as it may be. How can we apply it to climate change for example? Lakoff is one of the authors of Philosophy of the Flesh. His specialty is cognitive linguistics and we've previously discussed his work on framing, and how important it is in persuading people to vote a certain way. I'd maintain that the likes of the Obama campaign were listening during the last election, as many of their frames were right out of Lakoff's playbook, like the social contract in "you didn't build that" road, bridge etc.

Learning about framing was through empirical scientific experimentation which gave us tools for more effectively persuading people to elect representatives to enact certain agendas. Lakoff rightfully compliments the GOP for knowing about this for decades and hence were much better at it until recently. And of course a big difference is that framing can be based more on empirical truths or more on deception. I'll leave it to you to decide which party was more of each. I'm pretty sure you can foresee, without psychic ability, my opinion on that one.

For a concise yet detailed study of framing, including research references, see this wiki article.

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