How spontaneous social norms emerge

In this experiment they discovered that the best way to establish a social norm was in a a random environment. At first it was chaos, but a bifurcation point was reached where this dissipative structure created an orderly consensus spontaneously. As I've pointed out before, this is exactly how the collaborate commons is emerging without need of structured modeling from the enlightened elite, integral or otherwise.

The article ends by asking how much of a committed minority is needed to change that spontaneous social norm, which this other article explores. But that begs the question of whether this committed minority arrived at their consensus spontaneously or via the structured modeling that the experiment suggests doesn't work. Again this implicates the collaborative commons, an emerging minority that is arising spontaneously and likely to eventually change the dominant narrative.