Two effective psychological tricks Dump uses

This article explains the tricks but notes that Dump has likely never heard of or consciously uses these tricks, rather he uses them instinctively. Although it has been reported that Dump read Hitler, so maybe he is more aware of the techniques than supposed.

The tricks are being brazenly open about what is generally considered wrong or illegal as if nothing is wrong. It's similar to Goebbels' note on propaganda, that one must  confidently assert the biggest, most unbelievable lie possible, because it's got to be true being so outlandish. And it works on at least some of the people most of the time.