George Lakoff on why the Democrat strategy always fails

See his recent article here. He lays out the typical Democrat political strategy and why it doesn't work. Why they keep using this playbook when it always fails is insane. What he suggests is exactly what Obama did in his reelection campaign. From the article:

"Such strategies miss the opportunity to present an overriding moral stand that fits the individual issues, while saying clearly what ideals Democrats stand for as Democrats. There happens to be such an overriding ideal that most Democrats authentically believe in. [...] Progressive and conservatives have very different understandings of democracy. For progressives empathy is at the center of the very idea of democracy. Democracy is a governing system in which citizens care about their fellow citizens and work through their government to provide public resources for all. In short, in a democracy, the private depends on the public. Elisabeth Warren says it out loud. [Which is why she must be the next President!]


"If you have a business it depends on public resources: roads, bridges, the Interstate highway system, sewers, a water supply, airports and air traffic control, the Federal Reserve, a patent office, public education for your employees, public health, the electric grid, the satellite communication system, the internet, and all the government research behind computer science. You can’t run a business without these. Private enterprise depends on the public.

"The same is true of individuals, who depend on public resources like clean air, clean water, enough food, safe food and products, public safety, access to education and health care,  housing, employment — as well as those roads, bridges, sewers, satellite communication, electric grid, and so on. And most important — voting in free elections, choosing the government to provide those resources. Private life depends on the public. What public resources provide is freedom. Most progressive issues are freedom issues."