Would you please read Lakoff's recent piece
at Huff Post on proper framing? And his referenced book therein? It is
critical for progressives to learn and use framing to reach voters who
will elect those with a progressive agenda. It is not enough to just
have the right policies, since the election showed those policies won on
ballot initiatives yet in the same States Republicans won the seats.
The Republicans, with Frank Luntz's guidance, are expert at framing and
it is the missing key to Democrat campaigns. Stephanie Taylor's recent
op-ed said to be like Senator Warren and Warren does this naturally. And
President Obama learned it well which propelled him to two successful
campaigns. Isn't it time progressives generally learned how to frame
properly their important ideas? It is if they want to win elections and
enact the People's agenda.
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