Book by George Lakoff, free pdf here. An excerpt:
“One can see in scripts the link between frames and narratives. Narratives are frames that tell a story. They have semantic roles, properties of the role, relations among roles, and scenarios. What makes it a narrative-a story-and not just a mere frame? A narrative has a point to it, a moral. It is about how you should live your life-or how you shouldn’t. It has emotional content: events that make you sad or angry or in awe” (250).
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