Maher's new rule on political framing

He's caught on to what Lakoff has been talking about for some time: the need to frame political rhetoric in a way that influences public opinion and voting behavior. He like Lakoff rightly acknowledges that the regressives via their framing expert Frank Luntz have known this all along. So the progressives need to take heed, like Obama did in the last election. This segment starts around 2:35 in the video below. As usual he makes it funny, at times LOL (when he reframes 'food stamps').